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Director Digital and Consumer Analytics
Baylor Scott & White Health is seeking someone who is a thought leader in consumer analytics, knows the best practices and is ready to bring their expertise to healthcare. Reporting to the Vice President of Enterprise Data and Analytics, the Director, Digital & Consumer Analytics will lead analytics focused on identifying the strategies and solutions to support our growing Consumer and Digital Health efforts. This leader will leverage a wide variety of quantitative and qualitative methodologies to produce innovative research reports and actionable insights. They will provide strategic research, integrating clinical and financial data with online behavioral analytics, social and traditional media influencer analysis, media trend identification, and target aud

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